With a background in marketing, Peter Zaballos spent over 25 years in high-growth tech companies as a C-level executive. Always a keen observer and listener, he was frustrated when it took him over a year to get approval to increase the wage of an unequally paid female employee. He embraced the idea of creating a “User Manual,” a one page document for his staff which, among other things, expressed his core beliefs of inclusion and diversity. Peter and Joleen discuss how important it is for men to make uncomfortable decisions for the sake of creating a diverse, safe space where everyone can voice their opinion and be heard. His powerful message for real change in business equality make this episode a must-listen.