Growing up, Shari Siadat always stood out. As a first generation Iranian-American growing up in a small town in Massachusetts, she felt singled out in her community which lacked diversity. Before she formed her own thoughts about beauty and appearance, people told her how she should look. After years of enduring mixed messages about beauty, Shari took control of her identity – realizing she belonged to herself. From this realization, she created a new beauty brand, TooD Beauty. With its first collection just released to glowing press, TooD Beauty is meant to be a safe space for everyone to create and shine. With totally clean products and packaging, TooD opens the opportunity for every individual to express themselves in ways they’ve always dreamed of!

Check out this episode!