Brand Licensing and Merchandising

Your brand isn’t just a name, it’s your power play, and getting it into the market is how you win big. At HMLG, we get branding because we live it. Our own modern and innovative brand, Your Lawyers Should Rock®, reflects exactly how we think. Creative, forward-thinking, and client-focused.

Licensing as Unique as Your Brand

With unmatched global experience, we help brands across industries break barriers and make waves. Whether you’re looking to secure in-bound or out-bound licensing deals, launch consumer products, or explore new business models, we make sure the strategy fits your goals. If the right model doesn’t exist yet? No problem. We’ll help you create it.

From Big Screens to Big Sales

Our expertise spans every corner of the licensing world:

• Product placement in film and television.
• Consumer product licensing.
• Esports, gaming, and digital media relationships.
• Retail collaborations, sponsorships, and beyond.

We’re not just about drafting contracts—we’re about connecting the dots between your brand and the resources you need to succeed. Our licensing work is as creative and dynamic as the clients we represent, helping you navigate traditional and emerging distribution channels with confidence.

Ready to Rock Your Brand?

At HMLG, we don’t just follow trends; we help set them. From speaking at industry events like Digital Hollywood and GDC Next to collaborating with leaders in licensing, we’re always ahead of the curve so you can be, too.

Let’s transform your brand into a global sensation. Contact HMLG today, and let’s make your licensing dreams a reality.

The Brand Licensing Terms Most Companies Get Wrong

• Quality control. Trademark law expects the owner to control the quality of goods sold under the mark. A license without meaningful, exercised quality control provisions can weaken or endanger the underlying registration. This is the most common defect HMLG sees.
• Channel definition. Territory defined only by country does not address online sales, marketplaces, or resale. Most modern disputes are channel disputes.
• Approval mechanics. An approval right without a deadline becomes a bottleneck. An approval right without a deemed-approval provision becomes a licensee’s excuse.
• Termination and sell-off. What happens to existing inventory when the deal ends is negotiated at the start or fought about at the end.