Virtual and Augmented Reality
Legal strategy for immersive technology and spatial computingAt HMLG, we’ve been trusted advisors on the launch of numerous first-to-market products, helping clients navigate the sometimes unfathomable challenges of innovation.
Deep Experience With Emerging Technology
Our deep history of working with emerging technologies like VR, AR, and spatial computing enables us to anticipate potential hurdles, safeguard intellectual property, and create frameworks for success. We don’t just provide legal advice; we help you turn groundbreaking ideas into reality. For artificial intelligence specifically, see HMLG’s AI practice.
What Immersive Technology Companies Need
When you’re pushing the boundaries of what’s possible, you need a team who understands your vision and has the expertise to protect it.
HMLG VR and AR Services:
- Deal Structuring
- IP and Trade Secret Protection and Strategy
- Inbound and Outbound Licensing and Distribution Strategy and Development
- SDK’s and TDK’s
- Software Licensing
- Product Development and Collaboration
- Content and Technology Integration
- Strategic Partnerships
- Operations and Implementation
- Product Liability
- Regulatory Issues
- Corporate Compliance
- Branding, Productization, Ancillary Products and Services
- Privacy, data protection, cybersecurity, and biometric data
- Cross-border Legal Issues
FAQ
What legal issues affect VR and AR companies?
Intellectual property in hardware and software, content licensing and rights clearance for immersive environments, privacy including biometric and spatial data, product liability and physical safety, platform terms, and accessibility.
What privacy issues are specific to VR and AR?
Immersive devices can collect biometric identifiers, eye tracking, motion, and detailed spatial mapping of private spaces. Several states regulate biometric data specifically, and consent and retention requirements are stricter than for conventional data.
Who owns content created inside a virtual environment?
It depends on the platform terms and the agreements with creators. Ownership of user-generated content, of the environment, and of the underlying tools can be allocated differently, and platform terms usually control by default.
What should a VR or AR development agreement cover?
Hardware and software specifications, IP ownership across the stack, third-party engine and SDK licensing, performance and safety testing, platform certification requirements, and support obligations after launch.
ARE YOU READY TO TRANSFORM YOUR LEGAL STRATEGY?
Let’s connect! Whether you’re looking for an in-house legal team or need to augment your existing counsel, HMLG is ready to help you rock your business.
Contact us today to learn how we can assist you with practical, proactive, world-class legal support.
3213 Harbor Avenue SW, Ste. A2
Seattle, WA 98126
(206) 774-0879